Reader Profile

•  
• Over 75% women.
• Aged between 16-20 years old.
• They all use the Internet and Television.
• Over 65% sometimes go to gigs or festivals.
• Genres listened to most Pop, Indie and R'n'B.
• They look for New Releases in music magazines.
• Over 70% spend between £0-£5 a month on music CDs or downloads.
• They all listen to music on the Internet.



Survey Monkey Analysis

Magazine Moodboard



I have cirlced my chosen font and my chosen colour scheme. Also I have included bands and fashion styles that might influence and contribute to my music magazine.

Magazine Research Survey

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NME Double Page Analysis

The colours used are white and black. These are contrasting colours so stand out and attract the audience into wanting to read the article, and buy the magazine. They use two big and bold pull quotes in the article. This is to attract the audience into wanting to read the magazine, and eventually buy it. The language used by the writer, fits in with the audience the magazine is appealing to. They are appealing to young teenagers to people in their early twenties, which words such as “cunt”. The main image is of a relaxed happy looking band. The layout of the article is set out in columns. This makes it easier for the audience to read the article. The drop cap shows the beginning of the article; it is also in the same font as the title, this creates good ‘house style’.

Mojo Double Page Analysis

The colours used are black, white and green. The black on white background is contrasting and makes the magazine seem light and cheerful; this shows that the audience is into many different types of music. The layout for the article is in paragraphs, this layout is a newspaper style layout. It is professional and smart, and this appeals to the audience of older people who buy this magazine. The main image is of the young Beatles. This links to the article, because it is looking into the past of The Beatles. The image is in black and white, which is contrasting and also represents looking into the past. This creates good 'house style'. The standfirst is introducing the audience into what the article is about. The drop cap is huge and bold to show that it is the beginning of the article. The language used by the writer, fits in with the audience the magazine is appealing to. They are appealing to people in their early twenties to older people.

Kerrang Double Page Analysis

The colours used are black, white and gold which stands out and attracts the reader to the magazine. The white on black background is contrasting and makes the magazine seem very dark and dreary, which shows that the magazines audience is into rock and metal music. Also they are the same as the front cover and the contents page; this creates good ‘house style’. The layout of the double page spread is set out in columns. This makes it easier for the audience to read the article. The pull quote “I DON’T CARE WHAT ANYONE THINKS ABOUT ME…” from the interview is highlighted in bold, because it links to the main image and draws the audience into the article and into buying the magazine. Also it allows the audience to know at little about what is going to be said in the article. The main image links to the front cover, because it is of Ian Watkins, who is on the cover. Also it is the type of music that the audience would be likely to listen to, which is why he is the central image. Also there is a circle called In A Nutshell, this is filled with information relating to the band or singer in the article and it lets the audience connect to them more. The language used by the writer, fits in with the audience the magazine is appealing to. They are appealing to teenagers to people in their early twenties.

NME Contents Page Analysis

The masthead is in a different font from the cover, although it is slightly similar. And they use different fonts for each article, hey use this, because it grabs the audience's attention and makes them want to buy the magazine. Also they have a good sense of 'house style', because the target audience is people who listen to rock and indie music, and the layout and images connect with that genre. The colours used are red, black and white. They also the same as the cover; this is to create good ‘house style’. The images all link to different articles that were mentioned on the cover. This is to draw the audience’s eye to the articles and make them want to buy the magazine. There is a structured layout; the images are all separated with think grey lines. This is so that the audience can easily find the different articles. The numbers used represented the pages the articles are on; this again makes it easier for the audience to find articles. Also they are in bold, because they grab the audience’s attention. They only have one page for the contents page; this makes it better for the audience to look at and makes it easier for them to find what they are looking for. And under the images they use quotes from the articles themselves and labels underneath them in bold. Also they use an advert for an NME magazine subscription, because they want the audience to buy the magazine.

Mojo Contents Page Analysis

The masthead is the same as the cover to create good ‘house style’. And the colours used are black, red and grey. They also the same as the cover; this is also to create good ‘house style’. The image of Bob Marley is used, because it links to the front cover, which talked about an unseen Bob Marley. This makes the audience want to buy the magazine, because they want to see this unseen side of Bob Marley. They only have one page for the contents page; this makes it better for the audience to look at and makes it easier for them to find what they are looking for. Also it is split into different sections, which are clearly highlighted with a big bold font. And they use a quote from an article, which links to the image of Bob Marley to draw the audience's eye to the article and make them want to buy it; because his music is the kind of music the audience likes. The magazine is targeted towards many different people, from people who listen to country to reggae. 

Kerrang Contents Page Analysis

The masthead from the cover is also included on the contents page to create good ‘house style’ for the magazine. Also the colours used are the same as those used on the front cover; black, white and gold are used to create good ‘house style’. There is a clear layout; it is split into different sections, which are clearly labelled. This makes it easier for the audience to find what they want to read, and this will make them want to buy the magazine. The images of old Kerrang covers, a few bands and a singer and a crowd at a gig are used, because it fits in with the target audience, people who listen to heavy metal and rock music. They only have one page for the contents page; this makes it better for the audience to look at and makes it easier for them to find what they are looking for. The posters special is included and highlighted to attract the audience into buying the magazine. They also include a section from the editor. This section makes the audience aware of what is to come in the interviews and the thoughts from the editor themselves.

NME Front Cover Analysis

The masthead is in a big, bold red font. It stands out and draws the audience into wanting to buy the magazine. This magazines audience is older teenagers to people in their early twenties. And it is also appealing to people who listen to indie and rock music. The pull quote “Black Eyes & Smashed Guitars” is a violent image, relates to the lead article. And it is used to make the audience want to read the magazine, and therefore buy it. The skyline mentions another band and a new stoner scene, this is used to try and encourage the audeince to buy the magazine. The main image is of the Gallagher brothers from the band Oasis, and it links to the pull quote “Black Eyes & Smashed Guitars” which is talking about the fights the brothers had whilst in the band. The colours that are used are black, red and white. The black and red are contrasting to the white. Also it fits in with the magazines ‘house style’. The lead article “Rock’s Messiest Bust-Up” is in a big bold font and in contrasting colours, black and white. This is used to symbolise the contrast the difference between the brothers. Also it makes the audeince want to buy the magazine, because it is eye catching and they want to find out what really happened. The cover lines try to encourage the target audience to buy the magazine with the promise of more bands inside the magazine. The left third has the masthead, which attracts the reader’s attention and the image of Noel Gallagher, both of which are in red, which draws the target audience further into wanting to buy the magazine.

Mojo Front Cover Analysis

The masthead is in a big and bold font. It is a simple font and they use the white on black, to show contrast, and to draw the target audiences attention to the magazine. Also they use the red on white to make it stand out. This magazine appeals to people who listen to most types of music, and the age range is from early twenties to adults. Also it appeals to people who like all different genres of music, from reggae and rock to country and soul. The pull quote “How I Survived… The Beatles” convinces the reader to buy the magazine, because it connects to the main image of a young Paul McCartney, and that this music is the type of music that the readers enjoy listening to. Also it makes the audience want to read the interview to find out how he survived. The skyline is advertising a free CD to persuade the audience to buy the magazine. Also it mentions unseen things about Bob Marley and that Brian Wilson speaks, which helps to bring in more readers, because they are from different genres. The lead article is an exclusive interview with Paul McCartney, which helps to encourage the audience to buy it, because this band is popular still and appeal to many different types of people, because they are versatile. The main image is of a young Paul McCartney, from when he was in The Beatles, which links with the lead article on how he survived The Beatles. The reason that he is the main focus is, because he is talking about his personal experiences and how he came through the hard times. And the suit that he is wearing connects with the idea that he has survived something difficult and has become successful. Also the clothes match the colours of the font and background, this is to create good 'house style'. Also the colours are trying to catch the readers eye and make them want to buy the magazine. The cover lines are in the same colour and font as the lead article which creates good house style. Also they convince the audience to buy the magazine, because of the promise of more magazines inside. The left third is filled with more bands and singers inside the magazine, as well as the lead article. And this helps to persuade the audience to buy the magazine, because they enjoy this type of music.